For more than two decades, Rachel Vergari has been helping people turn financial planning into something deeply personal. As the Founder of GoodStreet Financial LLC, she’s built a firm grounded in integrity, transparency, and human connection — a place where clients feel empowered to plan boldly and live fully.
“I’ve always believed money isn’t just about numbers,” Rachel says. “It’s about freedom, choices, and peace of mind.”
That belief took root early. After earning her Finance degree from the University of Rhode Island, Rachel began her career with the largest mutual life insurer in the U.S., where she learned the true meaning of trust and service. From there, she spent 15 years in corporate management, training advisors, developing strategies, and helping close complex contracts.
“I loved the challenge,” she says. “But I missed the one-on-one connection — the chance to help people directly.”
That realization became her turning point. Rachel took the leap and launched GoodStreet Financial LLC, a firm where she could blend structure with heart, strategy with empathy. “It was terrifying and thrilling all at once,” she laughs. “But it’s the best decision I’ve ever made.”
Today, GoodStreet Financial LLC helps individuals, families, and business owners create plans that aren’t just about building wealth, but about designing lives filled with clarity, confidence, and purpose.
Of course, entrepreneurship comes with its share of challenges. “In the beginning, it was all about finding the right team,” Rachel says. “You need people who not only have the skills but share the heart behind your mission. I kissed a few frogs along the way, but every lesson brought me closer to the incredible team I have today.”
While people often assume the toughest part of finance is dealing with markets or emotions, Rachel says the real challenge is time. “There are never enough hours in the day,” she admits. “The key is prioritizing what truly matters, empowering my team, refining systems, and staying focused on our mission.”
Her advice for the next generation? “Find a mentor and never stop learning,” she says. “Every successful person I know had someone who believed in them before they believed in themselves. And when it comes to money, don’t try to go it alone. Surround yourself with professionals you trust — advisors, attorneys, accountants — people who care about your success as much as you do.”
Rachel also reminds young professionals that wealth isn’t built overnight. “It’s built through discipline, smart choices, and meaningful relationships,” she says. “Stay humble, keep learning, and don’t just chase success — build something that lasts.”
Through it all, Rachel’s motivation has remained the same: her clients. “I don’t believe in failure, only lessons,” she says. “Every setback and every late night has shaped who I am today. Growth happens in the hard seasons — that’s where you discover what you’re made of.”
And at the heart of it all? People. “When you treat people like gold, they feel it,” Rachel says with a smile. “They become your biggest advocates and your greatest inspiration. Every leap of faith has led me here — to a business built on integrity, service, and human connection. That’s what inspires me every single day.”