In a digital world, one may assume that printed media has lost its place in marketing. However, print hasn’t disappeared, it has just evolved. For local businesses that want to stand out, print provides an opportunity to connect in a unique way. We’ll explore why print still matters today, and how it can complement your digital strategy.
Benefits of Print
- Trusted and Credible
- Printed media is often considered more trustworthy than digital ads. Being featured in physical publication gives your business legitimacy and positions you as a credible presence in the community.
- Tangible and Memorable
- Print gives readers the opportunity to have a physical experience, which isn’t often used nowadays with digital. Print tends to provide a more lasting impression, due to its tangibility. You don’t want viewers to constantly scroll past your ad, but with print, that won’t happen. Give your readers a memorable experience!
- Focused Reader Attention
- Digital distractions are endless, but with print, you don’t have to worry about this. Capture your reader’s full attention with printed media.
- Hyperlocal Targeting
- With printed publications, you can target specific towns and neighborhoods. As a local business, this gives you the opportunity to showcase your business where your potential customers are already looking.
- Longer Shelf Life
- Digital ads disappear quickly, and likely get scrolled past. Magazines and newspapers are likely to stick around, whether that’s at a coffee table or in a waiting room. This allows your business to keep getting exposure.
- Less Competition
- In a digital space, your ad is fighting for attention amongst thousands of others. In printed media, there’s less noise. Give your message the chance to stand out!
How Digital and Print Work Together Seamlessly
One of the strongest qualities of printed media today is how seamlessly it works with your digital strategy. With QR codes, you can connect your reader to your website or social media page easily. Connecting print and digital allows you to receive benefits of both, like the trust and longevity of print, combined with the immediacy and ability to track with digital tools.
Gunther Publications is here to help local businesses and charities get connected with potential customers in the area. Are you ready to get started? Call us today at (732) 995-3456!